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The
Power of Testimonials in Promoting Your Affiliate Sites:
Why They Work and How to Use Them
Someone's good word can be incredibly powerful. As a consumer
yourself, wouldn’t you rather purchase a product that has
been
recommended to you by a friend even if it is unfamiliar to
you?
Given a selection of similar products, wouldn’t you rather
try
one that has had some glowing reviews even if you've never heard of
them before? Such is the power of testimonials when used in
promoting affiliate sites.
These days, testimonials are a common strategy for building credibility
and generating buzz about a product or a company. The world's
largest corporations spend billions of dollars in harnessing the power
of a good word alone. In affiliate marketing, testimonials
are
regularly utilized to promote an affiliate's site, attract new
customers and recruits and compete directly with another known brand.
Why affiliate marketers use testimonials
The role of testimonials in promoting an affiliate marketing site is to
try to influence consumers' buying decisions and behavior.
Carefully chosen testimonials can be very effective in convincing
prospects to try the affiliate product, service or
membership. It
has such power that many affiliate marketing sites regularly publish
testimonials from satisfied customers on their home pages for visitors
to view.
Many of the affiliate marketing programs in the industry today are
fairly new while others have been operating quietly under the
radar. Their relative anonymity can work against them,
particularly since the affiliate marketing field tends to be very
competitive.
To stand out, affiliate marketing programs try to increase their
credibility factor by inviting famous personalities to speak for them
through testimonials. While this can be very effective
particularly if the celebrity has a large fan base, it can also be
quite expensive. Not every affiliate marketer can afford to
pay a
celebrity just to place their name on his site.
To compete, affiliate marketers turn to their own customers and
members, specifically people who have had sufficient experience in the
program and those who have experienced success. A fully
satisfied
customer's testimonial, if it's well-written and based on a true
experience and event, can be as convincing and effective as that of any
celebrity.
Using the power of testimonials for promoting an affiliate's site
Building your credibility can be tricky, particularly since the
affiliate marketing industry continues to evolve. However, if
careful strategies are employed, there is a high likelihood that you
can succeed as an affiliate. Consider the following factors:
Specifics
Testimonials exhibit much more power in promoting your affiliate's site
if they are expressed in more details. If a testimonial from
a
customer or another affiliate states that the program is 'excellent',
it should be followed by a specific description of the program's most
useful features – what makes it excellent, how it has helped
the
customer or affiliate, why it's reliable, etc.
Skepticism
Believe it or not, skepticism is healthy when used with testimonials
for promoting your affiliate's site. Words such as, 'I wasn't
convinced at first, BUT…' or 'I have always used XYZ product
and
didn’t think of switching to another brand.
However, your
product has ____ and ____ features that convinced me it was so much
better.'
Even with the stated objection, a testimonial can be quite powerful if
it is followed by a positive statement.
Keeping it real
Avoid using fake testimonials. 'Designer' testimonials are
easy
to write according to the specifics you require but someone will get
wind of the fact and expose you. Once you're found out, you
lose
your credibility. That simple act could haunt you for the
rest of
your life as a discredited affiliate marketer.
A few good words
Try to be selective with your choice of testimonials. They
can be
quite powerful when used for promoting your affiliate's site but
over-use can work against you. Find the best ones, especially
the
well-written and detailed testimonials and use these instead.
Or,
you could take the best sentences and phrases and post those in place
of a whole paragraph.
Additional
Resources
Harness the Power of Offering
Freebies to Your Affiliate Site's Visitors
Who in his right mind would refuse a freebie? Out of 10
people
you ask, only about one or two will forego a freebie for some strange
reason. The rest will gladly accept it. It's simply a part of
human nature to be appreciative of gifts, particularly useful
ones. This is also something that advertisers and business
owners
understand fully well and thus use to their advantage. ... Read
More |
Additional
Resources
The Power of Testimonials in
Promoting Your Affiliate Sites:
Why They Work and How to Use Them
Someone's good word can be incredibly powerful. As a consumer
yourself, wouldn’t you rather purchase a product that has
been
recommended to you by a friend even if it is unfamiliar to
you?
Given a selection of similar products, wouldn’t you rather
try
one that has had some glowing ...Read
More
|
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