|
|
|
|
Are Your Free Reports Too Sales
Pitchy?
That's NOT the Way to Promote Your Affiliate Products
The great sales pitch can be a bit overrated, seeing that majority of
the most seasoned affiliate marketing customers and prospective members
tend to be skeptical and jaded. When giving out free reports
to
promote your affiliate products, enthusiasm can cause you to produce a
sales pitchy report, something that could be taken the wrong way by
your prospects. If you want to make a good impression,
writing a
free report that smacks of too much sales pitch is just NOT the way to
get people to purchase your affiliate products.
Why sales pitchy free reports are ineffective
There are several reasons why sales pitchy free reports are not
recommended for promoting your affiliate products. For one,
they
sound rather suspect, are usually too colorful to be believable and, if
they are especially badly written, are peppered by punctuation marks
and bold letters that shouldn’t be where they are.
They also sound too desperate to be credible, sounding as if they were
written with the sole purpose of making a quick sale.
Furthermore, they usually do not present the whole picture to the
reader, focusing instead on promoting a product profusely without
considering how it can be useful or relevant to potential
customers. Sales pitchy free reports usually lack the
declaration
that states its true value to its readers.
If you've read sales pitchy free reports before, you probably know
exactly why you treated them with disbelief. If you've thrown
away or deleted a sales pitchy free report you didn’t even
bother
to finish reading, you will understand why that's NOT the way to
promote your affiliate products.
Writing the right free reports without being sales pitchy
When you write free reports, consider them as part of your sales
campaign. This means that they are essentially advertising
and as
such, should be able to gently push prospective customers into
performing certain desired actions. Here are some very
important
things you have to remember when using free reports to promote your
affiliate products:
Free reports should make a good first impression
A well-written title is an excellent technique to ensure that you get a
hold of your readers' attention and encourage them to read
further. If the title is bland, your readers will either skim
through the report and miss the good points or give up altogether.
Free reports should avoid the 'general public'
A common mistake among marketers who write free reports to promote
their affiliate products is that they tend to write for just about
everyone. Remember that your affiliate products have specific
market demographics. Find out what these are and write
directly
to them.
Free reports should include details
Words such as 'excellent', 'good', 'amazing' and 'incredible' always
find their way into free reports. While there is nothing
wrong
about using them, they tend to be too generic and ultimately, sales
pitchy.
Instead of using these words or their synonyms again and again, try to
use details and specifics instead. Review that free report
you
have written and check out generic words. Instead of saying
that
the affiliate product is 'an excellent deal', say 'you get 25% off your
purchase'. Instead of merely saying that the purchase is
'risk-free', say instead that you offer a '100% money-back guarantee'.
There has to be a sense of urgency
A good, non-sales pitchy free report should include a statement
regarding the effectivity date of the promotion. When
promoting
your affiliate products, state in clear terms when the product will be
sold for the special price and for how long. By restricting
the
product's availability, you will be able to gently persuade your
readers and turn them into real paying customers.
So are you still writing those embarrassing sales pitchy free reports?
Additional
Resources
Affiliate Markets Saturation:
What It Is, How It Affects You and How to Avoid It
There is another word that can describe the nature of market saturation
and that's consumer desensitization. Either term is bad news,
especially if you're involved in affiliate marketing. These days,
affiliate marketing is considerably one of the best ways to generate
income online. But if you must contend with affiliate markets
saturation, is still there point to joining this industry at all?
... Read
More |
Additional
Resources
Article Your Way Through the
Marketing World:
Article Marketing to Help in Affiliate Marketing
Article marketing has been around way before online media has been
invented. Business establishments have been known to promote their
products and services through the written media even before the
internet was invented. And with the onset of the internet, online
article marketing has become an easier means of promotion compared to
its older predecessors. ...Read
More
|
We
strive to provide only quality articles, so if there is a specific
topic related to Affiliate Marketing that you would like us to cover,
please contact us at any time.
|
|
