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Location,
Location, Location:
Where to position your free reports in your site to promote your
affiliate products
There are so many ways to promote products in the marketing affiliate
world. Some marketers have even gone to the extent of establishing
ridiculous and weird promotional strategies for their products.
Although it might be true that these strategies work, for the better
part, to successfully promote in the affiliate marketing world need not
be that extreme. All you need are to establish the right kinds of
non-extremist strategies of promoting, push through with them, and you
will soon have success at the tips of your fingers.
It is an established fact that affiliate marketers do not sell as much
by trying to convince prospective buyers to purchase your product just
once. Affiliate marketing finds its success in follow-ups and
consistent promotions, and what better way to do this than free reports?
Prospects subscribe to your free reports due to the following reasons:
first, is that before subscribing, they aren’t exactly sure
if
they want the product just yet, however, they might consider buying if
they found something about the product that would be of benefit to
them; and second, is that they are planning to buy the product,
however, they want to know more about it before they do. Either way,
your free reports have goals, and those are to promote your product and
convince your prospects to buy them.
This might lead you to think that by making your free reports, you
should focus on the content and nothing more. However, the positions of
your free reports on your affiliate marketing sites are just as
important as the content. Of what use would the content of your free
reports be if your prospects have no means of getting to them? The
strategies you employ in positioning your free reports should be as
extensive as the strategies you employ in making them. This article
will guide you through the most strategic places for you to position
your free reports on your affiliate marketing site.
POSITION YOUR FREE REPORTS AT THE UPPER PART OF YOUR PAGE
Prospects have the tendency to be impatient, and if they have to get to
the bottom of a page before they could have access to your free
reports, you might as well say goodbye to future profits. Place your
reports where your prospect buyers can easily see them. Anywhere on the
upper part of the page is fine, however, many would suggest that
placing free reports on the upper left part of a page is more
conspicuous. Place your free reports where they can easily be seen, but
aren’t too distracting (too much distraction might make your
prospects hate your site and lead them to never come back).
POSITION YOUR FREE REPORTS AT STRATEGIC LOCATIONS IN YOUR ARTICLES
Take note of the word “strategic.” Strategic does
not
include placing links to your free reports at every end of your
sentences. Placing 3-5 links to your free reports throughout a 500-word
article should be good enough. Make sure your links also fit well. It
would be such a waste of a good article and good free reports if you
don’t know how to position them. Position links to your free
reports in a consistent but not bothersome manner. Consistency is good
for the impatient prospective buyers, however too much of it might just
piss him or her off.
PROVIDE LINKS TO YOUR FREE REPORTS ON YOUR CONTACT US PAGE
Some would say “no” to this, but if you do this
correctly,
there’s absolutely nothing wrong with it. The main objective
of a
“contact us” page is to contact the affiliate
marketer.
However, it wouldn’t do any harm to place a little link that
would provide means for the affiliate marketer to contact the
prospective buyers through free reports. If you do decide to place
links to your free reports in your Contact Us page, remember what the
page is made for. Never ever forget, or you might risk chasing
prospective buyers away.
Positioning your free reports throughout your affiliate marketing site
is all about strategy. Location, location, location. Too little of
those powerful links might lead to your prospect buyers to simply
overlook them, and too much might lead them to simply run away and
never come back. So strategize, and strategize well.
Additional
Resources
Affiliate Marketing Parasites:
Choosing the Perfect Web Hosting for Your Affiliate Sites
OK. So you have finally decided to become an affiliate marketer. You
have finally settled on what products you are actually going to sell.
Now, how to promote them?
Very little, if any, arguments exist as to the best way of promoting
your affiliate marketing products—web sites. Yes, yes, the
gazillions of websites, not to say ... Read
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Additional
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Creating Unique Sites for
Affiliate Marketing
Establishing yourself in the affiliate marketing world is no easy task.
However, once you have, the rewards are much greater than one could
usually expect. Your products and affiliate marketing sites will get
you that success you want. But how do you get them to do that?
You are probably just starting out with affiliate marketing by trying
your luck with just one product, or like many ...Read
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